A QR code is a matrix code or two-dimensional bar code created by Japanese coporation Denso-Wave in 1994. The "QR" is derived from "Quick response" as the creator intended the code to allow its content to be discode at high speed.
QR is common in Japan, where they are currently the most popular type of two dimensional codes. Most current Japan mobile phones can read this code with their camera.
By doing this QR code, iPhone camera can facilitate this function in order to find out the information.
This youtube video acts like a online conference by iPhone 4 creator, Apple. The designers from Apple have fully describe the concept behind and every feature clearly. For example, the Vice President of iPhone product marketing briefly talked about the position of iPhone 4. The Senior Vice President of iOS software and Senior Vice president of Hardware are in the video as well, talking about the core function and support for the iPhone 4. Besides, by doing this online video, customers can clearly know all the benfits of every functions in the iPhone 4 directly. Not only the management team present how great the iPhone 4 is, also there are a lot of short video inside for demontration how muti-task it is.
Youtube is one of the channels to show the iPhone core features and outstanding functions among other competitors by interviewing the management and demonstration video. Since youtube is the most famous online video channel of people around the world to explore and search for their interested videos, so by putting this as advertisement is a wise decision that people can find out the information of this new iPhone 4.
Sony launched a brand new iPhone App, Rock Da Phone on 14 June 2010 for mobile game playing. The musical game aims at challenge players with their musical coordination while enjoying the latest tunes from the band, MR.
The current version has two songs, “Everyone and “Rock Hed Mix”, from the bestselling album, Mr. – Link Black. Start on Easy and unlock new levels by scoring high points with hitting musical notes on the iPhone or iPod Touch screens.
In the mobile marketing perspective, user’s engagement with Sony could be increased via games playing. Through the interactivity between user and brand, users can develop a unique experience with Sony and thus could associate the brand with its brand value proposition – bringing innovative technology to life.
Durex Baby application is a clever approach to reminding guys using condoms for their own benefits through iPhone application. From this mobile marketing approach, Durex can explore the new channel in order to increase the market penetration. This outstanding creative idea and advanced technology can differenciate Durex from other competitiors. In fact, this application arouse large awareness , especially it makes a video introduction in youtube that the audiences think it is very interesting and willing to share with their peers through facebook.
This application can show the unlimited possibility to do a mobile marketing of the traditional products. See?
iPhone Apps are being developed and launched everyday, to stand out among the Apps, gimmick, practical or fun should include in the App. Take a look at this fantastic App launched by Pizza Hut, you can play games while you wait for the pizza to arrive. In this game, you can bake a pizza, cook the spaghetti, select the sauce, all the food are available at Pizza Hut, just like another way to show you the menu.
The Pizza Hut iPhone App - a smart marketing tool where Pizza Hut is putting together fun, playing a game, convenience and sales.
Online shopping comparison website Shopping.com, enabling consumers to make informed purchasing decisions while on the move. Shopping.com is launching a free iPhone app that will give on-the-go shoppers easy access to product information, price comparisons and reviews. Now, consumers can stand in the aisles and check out product reviews from the shopping.com's members. They can even price check and discover if the store they're in has the best prices or if they need to look further.
The FMCG company can make use of this App to place advertisement to the Shopping.com App, so apart from develop an Ad on your own to promote your product or company, you could also placing the advertisment in other App.
Apart from Apps, the music company can also make use of mobile marketing to promote their product, one of the example of promotion channel is Apple's iTunes music. Apple's iTunes music service has strengthened its lead in the US music market, growing to a whopping 26.7% of all music sold in the States, up from 21% a few years ago and 12% in 2007.
There is a growing trend of digital purchase, while the famous retail outlets Best Buy and Walmart, their shares drop by a few percentage points recently. So iTunes music is a channel that marketer should contribute it.
A QR code is a matrix code or two-dimensional bar code created by Japanese coporation Denso-Wave in 1994. The "QR" is derived from "Quick response" as the creator intended the code to allow its content to be discode at high speed.
