Apart from Apps, the music company can also make use of mobile marketing to promote their product, one of the example of promotion channel is Apple's iTunes music. Apple's iTunes music service has strengthened its lead in the US music market, growing to a whopping 26.7% of all music sold in the States, up from 21% a few years ago and 12% in 2007.There is a growing trend of digital purchase, while the famous retail outlets Best Buy and Walmart, their shares drop by a few percentage points recently. So iTunes music is a channel that marketer should contribute it.
1 comments:
but i can only purchase local song.... or regional song... poor me!
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