After setting out of the above-mentioned external links and PR activities, we wanted to track our site’s traffic for evaluation of channel effectiveness. One way of tracking a click through is by installing a tracking tag – a hidden javascript attached with the link such that we can track the source of traffic, number of visitors, unique visitors, pageviews as well as click through rates.
A simple way of measuring the number of visitors is by downloading a Visitor Counter from StatCounter.com. This is a free online measurement tool for recording traffic data. The higher the number of visitors recorded, the higher the interest level of our site.
Another sophisticated method of getting the traffic data is to adopt for Google analytics. This is a comprehensive measurement tools dedicated for tracking online traffics such as traffic sources, number of visits, and also for analyzing visitor’s profiles, such as their geographic locations, languages, network locations and user defined as well as tracking browser’s profile such as browser’s operating systems.
At a glance, our blog noted a total of 33 visits and 145 pageviews, all located in Hong Kong, for the period from 18 June to 18 July 2010. For detail of the report please go to:
http://www.google.com/analytics/
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