Sunday, July 11, 2010

Points to note in iPhone App development

To develop an interesting App in order to attract user downlooad, there are 10 points to note:

1 Creating a simple App
Avoid complex requirement or function, such as the App created at Pinger called Pinger Phone. Although this app did get into the top 100 for a short while, it had both a social media feed and an IM client. Those who understood it, loved it. Buy many people just didn’t get it.

2 Providing both Paid and Free App
It is suggested to have a free and paid version if possible in order to get double the possible exposure in the app store and let users try the App before spending money on it.

3 Using Attractive and Eye Catching Graphics
Just look at the top 100 apps. Some of the icons are blurry, unprofessional, and don’t stand out. Create the best graphics that budget allows.

4 Priced your App Properly
What are your competitor’s apps priced at? You could price your app a bit high to start, then lower the price later. Some Apps would free for the first couple days so as to market it into the top 100. Then made it $.99. So it’s not always one size fits all. Think it through.

5 Having a Marketing Plan
You should make your marketing plans at the same time while you’re developing your App.

6 Keep Tracking Everything You Can
At a minimum track downloads, ranking, revenue, and important changes daily. You have to check what is driving your downloads and what is not. Get a great review in an app review website, check the effectiveness before you spend money on mobile ads.

7 Willing to Spend Money to Promote your App
You’ve spent hours and hours building a great App. You should be willing to spend some money to promote your App.


8 Doing Keyword Research
Apple allows 100 characters to enter keyword information about the App.Use Google’s free keyword tool and the iPhone App store search box to figure out what keywords to use.


9 Using your Userbase
If you’ve got a userbase when you launch your first app, announce the app to them.


10 Becoming or Hiring a Marketer
You should not just develop the App but not market it, you need to become a marketer. Either start learning on your own or hire someone who can help you.

2 comments:

Lazyworkshop said...

The OS 4 has been launched. Will you still think a very eye catching icon is good enough? People can create their own distracting wallpaper right now. What kind of impact will it have?

SPD4120 Mobile Marketing Year 2010 said...

Eye catching is only one of the elements to attact user attention, the most important is the application or function of the App itself.

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