Durex Baby application is a clever approach to reminding guys using condoms for their own benefits through iPhone application. From this mobile marketing approach, Durex can explore the new channel in order to increase the market penetration. This outstanding creative idea and advanced technology can differenciate Durex from other competitiors. In fact, this application arouse large awareness , especially it makes a video introduction in youtube that the audiences think it is very interesting and willing to share with their peers through facebook.
This application can show the unlimited possibility to do a mobile marketing of the traditional products. See?
Link: http://www.youtube.com/watch?v=QQkEzBXd52M&NR=1
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