Sunday, June 20, 2010

Productivity Equals Big Revenue in Mobile Apps


News and entertainment apps continue to dominate market share in download volume which bring real money makers in mobile. According to recent research by In-Stat, productivity apps – like mapping, business and enterprise applications and other smartphone tools & resources – are responsible for generating nearly 60% of all smartphone app revenue.


While games and other time-passing apps remain enormously successful and profitable, productivity is the new buzzword in lucrative mobile app development.

There are no less than eight notable smartphone OSs, and the number is more likely to grow rather than shrink. Google will exploit its Internet dominance, and Apple will leverage its development community and stable platform. Microsoft is placing its bet on Windows Mobile 7.

According to In-Stat, the number of Android apps downloaded is growing at the fastest rate, but Apple apps “still dominate both free and paid downloads.”

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