Citibank currently partnered with iPhone for launching mobile marketing. Once an i-phone user downloaded a free Citibank’s apps, the user can logon to Citbank’s on-line account, where users can manage his/her online banking such as stock accounts. Besides, user can also search for nearby Citibank ATMs/branches, check out for the world privileges and browse the hottest credit card offers, such as restaurant discounts, dining coupons as well as other promotional freebies.In our view, Citbank can achieve 3Ss of e-marketing, sell, serve and sizzle for customers. Meanwhile, customers can benefit from 2Cs, convenience and lower cost.
Sell – Mobile phone provided customers a new channel for accessing to personal finance, locate their product out of store or even increase cross selling with their affiliated restaurants and retail shops.
Serve (Cost) – Add value by giving customers extra benefits online through e-coupons. Instant inform of new offers to customers is another way of better service.
Sizzle (Convenience) – Extend the brand by creating a new medium for keeping contact with customers. Customers can also get connected with the bank business easily and more conveniently, anytime, anywhere with their cell phone.
sourced by http://www.citibank.com.hk/global_docs/mobile_app/english/index.html
